New Balance 990

The New Balance 990 is a significant sneaker in the history of running shoes and has become a symbol of quality and understated style. Here’s an overview of the history of the New Balance 990:

Development and Releas

• Launch Year: The New Balance 990 was first released in 1982.
• Innovative Design: At the time of its release, the 990 was one of the most advanced running shoes on the market. It was designed with a focus on stability and cushioning, targeting serious runners.

Technological Advancements

• Material Use: The 990 was one of the first to use motion control technology and featured a combination of pigskin and mesh on the upper for breathability and durability.
• ENCAP Midsole: It introduced the ENCAP midsole technology, which includes a core of soft cushioning EVA in the midsole with a tough polyurethane rim for more support and durability.

Evolution and Variants

• Series Development: The 990 has evolved through several versions, from the original 990 to the 990v2, v3, v4, and the latest v5. Each iteration brought subtle updates in terms of materials, technology, and design, while maintaining the shoe’s core principles.
• Consistent Design Ethos: Despite updates, the overall design ethos of blending performance with a simplistic style remained consistent.

Cultural Impact

• Not Just a Running Shoe: The 990 series transcended the boundaries of running and became a staple in casual fashion and streetwear.
• Symbol of Quality: Known for its high-quality construction and materials, the 990 series became a symbol of understated luxury in the sneaker world.

Price Point and Market Position

• Premium Pricing: At the time of its initial release, the 990 was one of the most expensive running shoes on the market. This positioned it as a premium product and set a new standard for high-performance athletic footwear.

Modern Relevance

• Continued Popularity: The New Balance 990 continues to be popular for both running and everyday wear. It appeals to a wide range of consumers from athletes to fashion enthusiasts.
• Collaborations and Limited Editions: New Balance has released various collaborations and special editions of the 990, further enhancing its appeal and status.

The New Balance 990 series represents a commitment to quality and performance while maintaining a classic and versatile style. Its legacy in the world of running shoes and its crossover into fashion and culture illustrate its timeless appeal.

Buy the New Balance 990